Medical Tourism Marketing: A model of destination attractiveness
Is destination attractiveness the new buzz phrase in medical tourism? Have we abandoned “medical tourism clusters”... Let’s hope so!
How much has the world of medical tourism changed?
Not a great deal apparently.... The world recession dampened the enthusiasm for tourism of all types but there’s still plenty of hype out there.
The medical tourism numbers game: Part 3... “Medical tourism skyrockets”
Yep... the hype continues. Let’s hope that 2013 is the year when reality bites in the medical tourism numbers game and the pundits and speculators get out their calculators and do some basic Maths.
Medical tourism...it’s not about price!
But many around the industry are still convinced that it is. Never forget... “If you deal with the lowest bidder, it is well to add something for the risk you run, and if you do that you will have enough to pay for something better.”
The medical tourism industry: healthcare experts needed!
“When I go to medical tourism conferences, I am always surprised at how many people are in marketing. It seems like an industry much more dominated by the business and the marketing people rather than the healthcare people.”
Forget global. Think local... The upside down world of medical tourism
Is the mantra of “global healthcare” just a meaningless phrase when it comes to medical tourism? Regional medical tourism, and domestic medical travel are becoming the reality.
The challenges of healthcare investment and provision in the Middle East
The Middle East has proved to be a rich source of patients for medical tourism destinations. Will the building of more “Healthcare Cities” affect patient flow in medical tourism?
Should medical tourism facilitators be regulated?
Yes... says one of the UK’s leading medical travel facilitators. But will it ever happen? And who will be the regulators?
What class of medical tourist do you want to attract?
Spain... cosmetic surgery for the working class? The Czech Republic... cosmetic surgery for the discerning patient?
Cosmetic surgery tourism: Keeping the customer satisfied...
Cosmetic surgery patients are hard to please. What does this say about the quality of service provision in cosmetic surgery tourism and should we be concerned?